|T.J. BADEN was formerly the head of sales and marketing for Taylor Guitars. Baden has introduced a new line of acoustic guitars under the Baden brand. The instruments are the first product offering of T.J. Baden Music, a company he co-founded with Errol Antzis.
Everything about the new Baden guitars is distinctive. The designs are the product of a collaboration between Baden and Antzis and Andreas Pichler and Ulrich Tueffel (two noted European guitar designers).
The new Baden guitars are handcrafted at the Ayers factory in Viet Nam. "At the core of the operation are six French-trained Master Luthiers," explained Baden. While most high-end acoustic guitars made in the U.S. are the product of automation and handwork, instruments coming out of the Ayers plant are hand built from start to finish. Each instrument has its own soul.